About Me.
I’m Guy Van Wijmeersch, an innovation strategist, business architect, and design leader with 30+ years of international experience in technology, design thinking, strategic marketing, and user-centered innovation. I work with CEOs, CIOs, CMOs , CDOs , entrepreneurs, and product teams to solve complex business challenges by aligning design research, business strategy, and innovation into clear, actionable outcomes.
Throughout my career, I’ve worked across a wide range of B2B industries—including energy, utilities, process control, logistics, control rooms, healthcare, entertainment, education, and meeting & collaboration spaces. From scaling innovation at Barco to mentoring startups and guiding large transformation programs, I specialize in turning complexity into clarity—and ideas into measurable results.
At White Space Strategy, I help organizations unlock new growth opportunities where others see uncertainty—delivering outcomes that matter for business, users, and the planet.
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About
White Space is a strategic design consultancy created by Guy Van Wijmeersch. After more than 30 years working at the intersection of design, innovation, and business leadership, Guy founded White Space to help organizations reinvent themselves through design-led strategy and innovation.
We bring together the clarity of business consulting and the creativity of design thinking. That means we work with executives and teams to shape new business models, lead cultural transformation, and design solutions that create real impact—measured in growth, engagement, and long-term value.
In simple terms: we help leaders use design as a tool for business transformation.
